I spent most of my summer working along side my friends at Nike Snowboarding developing this “Look Book” for brand promotion. The goal was to create a book that harnessed the qualities and characteristics of the personalities involved within the brand. This was also used as a promotional debut for the new “Kaiju” snowboard boot. These books were given to shops carrying Nike Snowboarding product as a give away item for customers.
This project has been going on for some time now. From gathering all the assets, figuring out the copy and a functional layout, I’m glad to see it completed. I finally received the final printed product today. This is an in-house Year End Portfolio for Nike 6.0 that catalogues all of their media outlets over Fiscal Year 09.