Rider Logos; Web Profile

“Showing the world who you are and what you’re made of” isn’t easy. Especially if your name looks the same as every other kid in a team ad. 

Research was done and by indentifying each riders personality, they were designated each a unique type-face. Not only does a specific style allow viewers to get to know a rider on a personal level, it also creates a solution to signify what athlete is in the spotlight of an ad.