adidas: 5th Ave Flagship Retail Campaigns
Retail Design / Experiential / Campaign
adidas launches many product lines for various sports and categories at retail throughout the year. My teams role was to build specialized retail experiences using existing visual identities if available, or create new full visual identities from a base product concept/story. These retail experiences bring are meant to bring the consumer on a journey from before they enter the store all the way to purchase.
Art Director - Tyler Morten
Lead Designers - Jeffery Baratta / Mimi Pham
Motion - BRDG