adidas: 5th Ave Flagship Retail Campaigns

adidas releases numerous product lines for various sports and categories throughout the year. My team was responsible for creating specialized retail experiences that take the consumer on a journey from pre-store anticipation to final purchase. Utilizing existing visual identities when available or creating new ones based on the product concept/story, our focus was to immerse customers in the brand experience, incorporating everything from exterior storefront design to in-store layout, displays, and product placement. The end goal is to create a seamless memorable experience that increased sales and brand affinity.
Retail Design / Experiential / Campaign
Art Director - Tyler Morten
Lead Designers - Jeffery Baratta / Mimi Pham
Motion - BRDG
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