adidas: NBHD Concept Store: Venice
Creative Strategy / Retail Experience
As the creative lead, my team was tasked with launching the new adidas NBHD shop in Venice, California. This concept store is designed to reflect the culture of the community it serves by utilizing local materials, artists, and vendors. Drawing inspiration from the roots of Venice culture, we elevated the premium Abbot Kinney location with wheat paste graphics, live plants, raw wood, custom lounge areas, and campaign-based in-store graphics and window treatments. Our focus on incorporating the local community's culture helped us create a unique and authentic retail experience.
Art Director - Tyler Morten
Lead Designer - Jeffery Baratta
Agency - Roundhouse
Gymkhana 'Family Huckster' Digital Dash