Retail Design / Campaign Toolkit
As the Art Director for our adidas client, my team was tasked with developing a dynamic and flexible creative system to enhance the Women's Training: Must Haves Collection campaign. Our objective was to provide a comprehensive retail system that would effectively promote adidas' female influencers, athletes, and product collections. We executed this by creating a cohesive set of designs that could be seamlessly applied across all retail channels, including window displays and in-store elements, for both adidas stores and wholesale locations.
