Danny Don't Know: Nike Snowboarding

Project Overview

Brand / Video / Apparel
Reaching into the Nike heritage, this is an homage to the Bo Jackson day’s of knowing it all. Danny Kass an icon of snowboarding, may not know every sport, but he sure does know snowboarding. The Danny Don’t Know campaign was used to elevate and promote Danny’s move to a full time brand athlete.


Design Lead - Tyler Morten
Creative Director - Michael Hernandez
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