Creative Strategy / Key Art
Having worked closely with EA on many other AAA titles, our team was invited to pitch concepts for the next big installment in the Battlefield series. Battlefield 4. EA wanted to branch out and give the series a new look but still felt familiar and home with the current franchise. We explored over 15+ concepts in the development process. While the final concept chosen was more in-line with the standard series and didn't push too many boundaries, the below were my favorites from our design process.
