Creative Strategy / Key Art
Our team was honored to receive an invitation from EA to pitch concepts for the highly anticipated game, Battlefield 4. As a team with a proven track record working on numerous AAA titles with EA, we took on the challenge of creating a new look for the series while maintaining the franchise's familiar feel. Over the course of the development process, we explored more than 15 creative concepts. While the final concept chosen remained true to the franchise, our team's favorites were the ones that pushed the boundaries beyond the standard series. For each concept, a comprehensive toolkit of assets and guidelines was created to show how a campaign could support consistent execution across all marketing and sales channels.
Contributors
Design Leads - Tyler Morten - Gabe Bledsoe - Scott Cook - Travis Hanour
Creative Director - David Cipriano
Agency - Cinco Design
