Art Direction / Set Design / Video
he Aeroloft Kampai jacket was the star product of the 13/14 Nike Snowboarding season, featuring innovative Aeroloft technology for supreme warmth and breathability. To showcase this technology and product, our team collaborated with the Nike Snowboarding product development team to create a short commercial. As the creative lead, I utilized the 13/14 Nike Snowboarding seasonal directive as the foundation for the commercial's creative direction. Along with the film director, I managed all aspects of the commercial's production, including set location, script, art direction, and build.
