Nike Snowboarding Vis ID: From the Ground Up

Project Overview

This season was about building a closer connection between the athlete and sport. Working close with photographers Andy Wright and Cole Barash, we crafted the visual direction "From the ground up". A campaign that focused on the unique perspective of every athletes journey throughout the season. Showcasing the personality of each athlete and the products that propelled them throughout the year. This direction would be used to build advertising, digital, retail, and product design tools that supported all global campaign initiatives across various marketing channels.


Art Director/Design Lead - Tyler Morten
Creative Director - Michael Hernandez
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