Nike Snowboarding Vis ID: Work
Art Direction / Toolkit / Campaign / Retail
The 13/14 seasonal product launch celebrates the hard work and dedication behind creating the best product in the business. Creative was built to showcase the process, progress, and payoff that comes from relentless dedication to our sport. This is Nike Snowboarding - no frills, just hard-earned insights and an obsession to become something greater. To support our global marketing and sales directives, we created a comprehensive toolkit of assets and guidelines. From ecommerce and social media to retail and event activations, our toolkit ensures consistent execution across all channels.
Art Director/Design Lead - Tyler Morten
Creative Director - Sean Barrett
Client - Nike Snowboarding
Gymkhana 'Family Huckster' Digital Dash