Twitch: FH20 Apparel Collection

Project Overview

Art Direction / Apparel Design / Ecomm Launch
Just brand swag? Not a chance. Twitch merch is one of the most coveted treasures within the Twitch community. It's a beacon calling out to other likeminded individuals. A signal for those in the know. A symbol of community. The 2020 collection was the first of its kind offering a wider selection of new silhouettes, textures, colors, and styles to allow the community to express their best in a troubling time. The collection dropped during GlitchCon, the largest Twitch event of the year. The community experienced the launch throughout the day as special timed loot drops integrated into the GlitchCon programming culminating in a final full opening of the Loot Cave online store.

Contributors

Brand Experience Director - Tyler Morten
Campaign Photographer - Ted Simmons
Agency Support - Media Monks
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