Creative Strategy / Experiential Design
The Twitch Experience Center was designed to create a physical representation of the Twitch brand, engaging visitors and showcasing the live and interactive nature of the platform. The space was intended to be a versatile area for Twitch Studio and other activations. The development of the Twitchverse provided a unique and ongoing experiential execution for the Experience Center, utilizing an always-on digital aquarium that represents partnered channels and their communities. This permanent installation is located in the Twitch HQ lobby and is also available as a channel on the platform. The Twitchverse encourages viewers to support their favorite streamers by feeding the digital creatures, mirroring the growth of real-life communities.
