Twitch partnered with the Las Vegas Raiders as a founding partner of Allegiant Stadium to create the VIP Twitch sideline lounge. As the Brand Experience Director, I managed the design concept creation and production using our internal design team and external agency partner. The lounge is designed to immerse fans into the Twitch brand and create a unique hospitality experience in the heart of the stadium. The lounge leverages Twitch's live streaming capabilities to create an engaging, interactive experience that introduces the brand and product to attendees on game days, marquee events, and everyday tours.
