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adidas: 5th Ave Retail Campaigns

Brand - Retail - Experiential

Agency: Roundhouse               Art Director: Tyler Morten              Lead Designers: Jeffrey Baratta, Mimi Pham            Motion: BRDG

adidas launches many product lines for various sports and categories at retail throughout the year. My teams role was to build specialized retail experiences using existing visual identities if available, or create new full visual identities from a base product concept/story. These retail experiences bring are meant to bring the consumer on a journey from before they enter the store all the way to purchase.

Agency: Roundhouse               Art Director: Tyler Morten              Lead Designers: Jeffrey Baratta, Mimi Pham            Motion: BRDG

adidas launches many product lines for various sports and categories at retail throughout the year. My teams role was to build specialized retail experiences using existing visual identities if available, or create new full visual identities from a base product concept/story. These retail experiences bring are meant to bring the consumer on a journey from before they enter the store all the way to purchase.

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