adidas NBHD Concept Store: Venice

Agency: Roundhouse               Art Director: Tyler Morten              Lead Designer: Jeffrey Baratta

The team was asked to help launch the new adidas NBHD shop in Venice, California. These concept stores focus on using local materials, artists and vendors so that the retail environment matches the culture of the community it serves. Focusing on the roots of Venice culture, we were able to elevate the already premium Abbot Kinney location with wheat paste graphics, live plants, raw wood, custom lounge areas, campaign based in-store graphics and window treatments.