Agency: Cinco Art Director/Design Lead: Tyler Morten Film Director: Travis Hanour
The 13/14 product season was an exciting time for Nike Snowboarding. With this season came the Aeroloft Kampai jacket which featured Aeroloft technology for the ultimate warmth and breathability. Our team worked closely with the Nike Snowboarding product development team to create this short commercial highlighting this new technology and product.
The overall creative direction was drafted off of the 13/14 Nike Snowboarding seasonal directive. We handled all aspects of the commercial from the set location, build, script, art direction, and production.