TYLER MORTEN
Design and creative director focused on building authentic brand experiences and products that foster inclusivity and discovery.
For the past decade+ I could be found adventuring and living across the western United States building old cars, exploring the outdoors on a wooden stick, and designing experiences that bring together likeminded individuals and communities. Over these years I've become a design leader and contributor helping build brands, retail experiences, product launches, and cultural moments for companies like Nike, Twitch, GoPro, Adidas, Microsoft, and EA.
The when, where, what I've been up to.
A design leadership role overseeing all of the components of brand creative, product design integration, merchandising, marketing, and sales outreach for the Collecting Cars and Watch Collecting brands. This included work across Social, E-commerce, Events, Digital, Partnerships, Sales Programs, and Brand Activations. I lead internal design talent and agency partners as they craft the future of the online auction platform experience. I am responsible for delivering on creative direction, photoshoots, product launches, marketing, product photography, videography, and visual guidelines.
We integrate SEO best practices right from the design phase, focusing on site structure, mobile optimization, and content strategy to ensure your site ranks higher.
A design leadership role overseeing all of the components of brand creative, product, partnership merchandising, and sales initiatives for the Vermont SportsCar brand. This included work across Social, E-commerce, Events, Digital, Partnerships, Sales Programs, and Brand Activations. I was responsible for delivering on creative direction, photoshoots, product launches, marketing, product photography, videography, and visual guidelines. This position required an entrepreneurial mindset and vision for leading and implementing the brand vision.
As the Brand Experience Director, I led managers, senior design talent, and agencies as they crafted the future of broadcast entertainment. This was a global leadership role overseeing all of the components of experiential creative, partnership merchandising and internal brand storytelling for the Twitch brand. This included work from Events, Retail, Digital, Social, Partnerships, Internal Inclusivity Programs, and Brand Activations. Leading a team of creatives and agency partners to deliver creative direction, photoshoots, product launches, marketing, product photography, typography, and visual guidelines. This position required leading a global vision for the Twitch brand. I was responsible for concepting, leading, and executing all the consumer and internal facing creative in the space.
Led a diverse team of creatives executing Brand Creative work for Adidas and Adidas Originals North American Market. The core design leadership responsibilities were about providing and extending creative concepts, retail campaigns, brand activations, digital experiences, and social media. Often supported by directing photography, video content, narrative copy/tone and the production assets.
A design leadership role overseeing all of the components of seasonal campaigns and product storytelling for the GoPro brand.This included work across global Product, Events, Retail, Digital, Social, and Brand Activations. Leading a team of creatives and agency partners to deliver creative direction, athlete photoshoots, product launches, marketing, product photography in studio and in situ, typography, and visual guidelines. This position required a deep insight into the culture of action sports and adventure lifestyles.
Lead designer crafting creative marketing tools helping some the worlds largest game brands launch new gaming titles. I worked cross-functionally with account managers, creatives, illustrators, copywriters, and external marketing teams to identify business needs, and construct visual designs, global toolkits, and campaigns to meet those needs.
Full-time contracted hands-on expert on all aspects of the brand across Retail, Digital, Social, and Brand Activations. Worked on a cross-functional team of creatives and product designers to deliver creative direction, athlete photoshoots, product launches, marketing, product photography in studio and in situ, typography, and visual guidelines. The focus was to have the most authentic storytelling in the industry and find unexpected opportunities to connect with the core of the sport.