Creative Concept + Strategy / Branding / Art Direction / Product Photography
I led a design team in creating an initial design direction for the GoPro Karma drone launch campaign. Working closely with product and marketing teams, we aligned on product positioning and strategy using consumer insights, which served as a guide for the larger global creative toolkit across all marketing channels. The campaign showcased the Karma's capabilities for capturing stunning aerial footage through a range of videos shot entirely with the drone. The campaign emphasized the Karma's smooth and stable flight capabilities, easy-to-use controls, and high-quality footage, positioning it as the ultimate tool for capturing breathtaking aerial footage.
Art Director - Tyler Morten
Digital Design - Cindy Chan
Digital Design - Kayla Carlson