NIKE SNOW: NEVERNOT

Focus
Design Strategy / Visual ID / Activation
My Role
Design Lead
Contributors
Ryan Peterson / Brendan Miller / Sean Barrett

Overview

Nike's Never Not wasn't just an incredible two-part snowboarding documentary; it was a deep dive into the world of snowboarding culture and progression. Our team wasn't just tasked with creating the film's visual language – we helped shape the entire experience.

We dove deep, shaping the film's core concept, crafting a unique visual identity, and igniting the project with launch events and an impactful ad campaign. This holistic approach transformed Never Not into a powerful celebration of snowboarding culture, its passionate athletes, and the unwavering pursuit of innovation.

View live project
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NIKE SNOW: NEVERNOT

Focus
Design Strategy / Visual ID / Activation
My Role
Design Lead
Contributors
Ryan Peterson / Brendan Miller / Sean Barrett

Overview

Nike's Never Not wasn't just an incredible two-part snowboarding documentary; it was a deep dive into the world of snowboarding culture and progression. Our team wasn't just tasked with creating the film's visual language – we helped shape the entire experience.

We dove deep, shaping the film's core concept, crafting a unique visual identity, and igniting the project with launch events and an impactful ad campaign. This holistic approach transformed Never Not into a powerful celebration of snowboarding culture, its passionate athletes, and the unwavering pursuit of innovation.

View live project
No items found.

NIKE SNOW: NEVERNOT

Focus
Design Strategy / Visual ID / Activation
My Role
Design Lead
Contributors
Ryan Peterson / Brendan Miller / Sean Barrett

Overview

Nike's Never Not wasn't just an incredible two-part snowboarding documentary; it was a deep dive into the world of snowboarding culture and progression. Our team wasn't just tasked with creating the film's visual language – we helped shape the entire experience.

We dove deep, shaping the film's core concept, crafting a unique visual identity, and igniting the project with launch events and an impactful ad campaign. This holistic approach transformed Never Not into a powerful celebration of snowboarding culture, its passionate athletes, and the unwavering pursuit of innovation.

View live project
No items found.

NIKE SNOW: NEVERNOT

Focus
Design Strategy / Visual ID / Activation
My Role
Design Lead
Contributors
Ryan Peterson / Brendan Miller / Sean Barrett

Overview

Nike's Never Not wasn't just an incredible two-part snowboarding documentary; it was a deep dive into the world of snowboarding culture and progression. Our team wasn't just tasked with creating the film's visual language – we helped shape the entire experience.

We dove deep, shaping the film's core concept, crafting a unique visual identity, and igniting the project with launch events and an impactful ad campaign. This holistic approach transformed Never Not into a powerful celebration of snowboarding culture, its passionate athletes, and the unwavering pursuit of innovation.

View live project
No items found.