Nike Snowboarding: Product Design

Project Overview

Creative Strategy / Product Design
As the design lead, I collaborated with Nike's product design and brand teams to bring Quickstrike products to life. Unlike the standard seasonal products, Quickstrike products are uniquely tailored to individual athletes. Inspired by their interests, lifestyle, and views, we craft one-of-a-kind products that perfectly captured their individuality and personality. These special mid-season releases stood out from the crowd and were highly sought after by consumers. Each product was supported with launch commercials, targeted email campaigns, and a launch event


Art Direction/Design - Tyler Morten
Creative Director - Michael Hernandez
Product Designer - Eric Arlen
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