Retail Design / Experiential / Campaign
adidas releases numerous product lines for various sports and categories throughout the year. My team was responsible for creating specialized retail experiences that take the consumer on a journey from pre-store anticipation to final purchase. Utilizing existing visual identities when available or creating new ones based on the product concept/story, our focus was to immerse customers in the brand experience, incorporating everything from exterior storefront design to in-store layout, displays, and product placement. The end goal is to create a seamless memorable experience that increased sales and brand affinity.
