Brand Positioning / Creative Strategy / Design Ecosystem / Ecomm Platform
Vermont SportsCar's VSC Performance sub-brand brings the race team's engineering, culture, and heritage to consumer performance products. A 360 campaign plan was launched to establish the brand identity across all marketing channels, including ECOMM direction, product photography, packaging, supporting materials, social activation, and event presence. Visual storytelling was employed to validate and educate the community about the new brand. As VSC Performance grows, the brand identity will evolve to fit the ever-changing marketing landscape
