Nike Skateboarding: MOCA "Art in the Streets"

Project Overview

Product Design / Retail
Nike Skateboarding partnered to support The Museum of Contemporary Art, Los Angeles’s exhibition Art In the Streets. This event included a skate-able art installation designed by Nike SB team rider Lance Mountain and artist Geoff McFetridge and built by California Skateparks. To further support the exhibition we created limited edition Nike SB shoes and t-shirts along with a retail display case. The t-shirt artwork was created by: Lance Mountain, Neckface, Futura and CR Stecyk III. The shoes were custom made in-house in the "Kitchen" with artwork by Geoff McFetridge. These shoes were labeled the Paper Dunk High. Limited to 24 unique pairs, each shoe is made from an original piece of McFetridge’s artwork.

Contributors

Art Director/Design Lead - Tyler Morten
Creative Director - Michael Hernandez
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