TwitchCon 2019: Brand Experience

Project Overview

Experiential Event Design / Retail
TwitchCon is the ultimate celebration of the Twitch community, eagerly anticipated each year. This immersive event brings the virtual world of Twitch to life, offering attendees the chance to meet their favorite streamers, participate in esports competitions, and enjoy a variety of interactive activities. The journey starts as soon as attendees enter the venue, where they are greeted by an energetic and lively atmosphere. With a focus on creating an unforgettable in-person experience, TwitchCon is the perfect place to connect with like-minded individuals, discover new content, and embrace the Twitch brand in a tangible way. To maximize the reach and impact of this event, a comprehensive event campaign strategy was employed using targeted social media marketing, influencer partnerships, email marketing, and paid advertising. The goal of the campaign was to generate excitement and anticipation among Twitch users, encourage attendance, and showcase the unique experiences that TwitchCon has to offer. Additionally, leveraging user-generated content and amplifying attendee experiences through various channels extended the reach of the campaign beyond the physical event itself. With a variety of unique experiences and activities on offer, the experiential journey of an attendee at a TwitchCon event is an unforgettable celebration of the Twitch platform and the community it has fostered.


Brand Experience Director - Tyler Morten
Creative Director - Sam Johnson
Agency Support - Latitude
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